User engagement research focuses on understanding and measuring how users interact with products, services, or content. This can include studying user behavior, attitudes, motivations, and preferences in order to improve user satisfaction, loyalty, and overall experience. Researchers may use a variety of methods such as surveys, interviews, observational studies, and experiments to gather data and insights on user engagement. The goal of this research area is to help organizations better understand their target audience and tailor their products or services to meet their needs and preferences.